A-DIGITAL-EYE (21ST CENTURY DIGITAL CAMERAS, PHOTO PRINTERS, PAPERS, CAMCORDERS, IMAGING SOFTWARE, DIGITAL EQUIPMENT, REVIEWS AND MORE!) BREAKING NEWS HEADLINES PANASONIC PRESS RELEASES LUMIX DMC-FX7 & DMC-LC80
PANASONIC INTRODUCES NEW LUMIX™ 5 MEGAPIXEL,
ULTRA COMPACT CAMERA WITH OPTICAL IMAGE STABILIZERSecaucus, NJ (July 21, 2004) Panasonic’s new model DMC-FX7 5-megapixel Lumix™ digital camera packs a wealth of advanced technology and easy-to-use features in a sleek, compact package. It’s the first compact digital camera to feature both an Optical Image Stabilizer, and 2.5" LCD. Incorporating a high-performance Leica DC VARIO-ELMARIT lens, the DMC-FX7 combines the ease and convenience of digital utility with the expressiveness of film photography.
Scheduled to begin shipping to retailers in August, the DMC-FX7 will be available in black or silver. The unit will have a manufacturer’s suggested retail price of $499.95.
“Everything about the DMC-FX7 is designed to allow anyone to get high-quality results, whether composing a scene or catching the action on the fly,” said Monica Helmer, Marketing Manager for Panasonic’s Optical Group. “Consumers who use a camera this small and lightweight are particularly troubled by image quality problems due to inevitable hand movement. With the DMC-FX7, Panasonic has corrected this problem by including an optical image stabilizer. It intuitively compensates for any hand movement, so that every shot is beautifully crisp and clear.”
The DMC-FX7 features a Leica DC VARIO-ELMARIT lens system comprising 7 elements in six groups, including three aspherical lenses. This small, lightweight lens achieves the fine rendering and vivid color reproduction for which Leica DC lenses are renowned. The Leica DC VARIO-ELMARIT lens features F2.8 ¾ 5.0 brightness and a focal distance of 5.8mm to 17.4mm (comparable to a 35 to 105mm lens on a 35mm film camera.)
The camera’s 3x optical zoom and 4x digital zoom1 may be used together to achieve up to 12x zoom power ¾ corresponding to a 420mm zoom lens on a 35mm camera.
Panasonic’s MEGA Optical Image Stabilizer automatically detects and corrects for hand movement. This technology is especially appreciated when taking telephoto shots or when using slow shutter speeds to capture the atmosphere in dimly lit scenes. This optical technology provides precise compensation for movement with no image quality degradation.
Panasonic’s improved Venus 2 Engine LSI handles image processing, LCD functions, and writing to the memory card simultaneously, giving the camera quick response, increased shutter speed and reduced lag time. The improved LSI also allows faster consecutive shooting than its predecessor. If desired, the camera will keep shooting until the memory card is full. This second-generation Venus Engine also improves horizontal, vertical and diagonal resolution.
Other features include 9 thumbnail image display, large 2.5” (diagonal) LCD, 30 or 10 fps QuickTimeâ motion image recording with audio, SD Memory Card/MultiMedia Card slot, MEGA BURST recording for lightning-fast consecutive shots, auto bracketing, program AE, USB port, SD card viewer, SD Memory Card, included ArcSoftâ photo editing software package, and much more.
PANASONIC’S NEW 5-MEGAPIXEL POINT-AND-SHOOT
LUMIX™ CAMERA COMBINES SOPHISTICATED FEATURES
WITH SIMPLE OPERATION
SECAUCUS, NJ (July 21, 2004) ¾ Joining Panasonic’s celebrated Lumix™ camera line is the new DMC-LC80. Compact and lightweight, this 5-megapixel model packs some of today’s most advanced digital camera technology into a fun, easy-to-use camera that anyone can enjoy.
“Sophisticated features coupled with simple operation make this camera perfect for first-time digital camera users as well as experienced photographers,” said Monica Helmer, Marketing Manager for Panasonic’s Optical Group.
The DMC-LC80 Lumix camera will be available beginning this August and will have a manufacturer’s suggested retail price of $349.95.
The innovative Lumix cameras integrate superlative Leica optics with Panasonic’s unsurpassed digital electronics technology, bringing a new standard of excellence to the world of digital still cameras.
The DMC-LC80 features a high-performance Leica DC VARIO-ELMARIT lens (7 elements in 6 groups) featuring F2.8-F4.9 brightness and a focal distance of 5.8mm to 17.4mm (comparable to a 35 to 105mm lens on a 35mm film camera.)
The camera’s 3x optical zoom and 3x digital zoom1 features may be used together to achieve up to 9x zoom power ¾ corresponding to a 315mm zoom lens on a 35mm camera.
The new DMC-LC80 can also record QuickTimeâ motion images (320 x 240 pixel JPEG) with audio.
The DMC-LC80 incorporates intuitive features to make taking high-quality digital photos easy. An Auto Focus (AF) trigger allows the user to pre-focus on a specific area of the image before taking the shot, helping to ensure that the subject is properly focused. Other smart features include auto bracketing, intelligent light metering, real-time histogram and scene mode settings like portrait mode, night portrait mode, landscape mode, moving image mode and macro mode, among others.
For added fun, the camera includes: MEGA BURSTä rapid-fire shooting, audio recording, self timer, image trimming and resizing, and more.
Using two AA Alkaline batteries, this power-thrifty camera can take up to 160* shots in Normal Mode, with the LCD on, or up to 420* shots, in Economy Mode 2, with the LCD turned off. It can also run on optional Ni-MH rechargeable batteries.
The DMC-LC80 also includes a 1.5” (diagonal) LCD, SD Memory Card/MultiMedia Card slot, USB port, SD card viewer, SD Memory Card, and other features.
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