A-DIGITAL-EYE (21ST CENTURY DIGITAL CAMERAS, PHOTO PRINTERS, PAPERS, CAMCORDERS, IMAGING SOFTWARE, DIGITAL EQUIPMENT, REVIEWS AND MORE!) OLYMPUS PMA 2005 ANNOUCEMENTS
4 Million Pixels of Resolution, 3x Optical Zoom, 19 Automatic Scene Modes and "One Touch" Button Design
Melville, New York, February 17, 2005 - The Olympus D-545 Zoom provides first-time digital camera users with all the tools they need to get off and running: a 4.0-megapixel CCD for vibrant images, a 3x optical zoom to bring them close to the action, 19 automatic scene modes for consistently sharp, vivid pictures in a variety of situations, and even a built-in help guide that users can access on the go. Operating the camera is incredibly easy, due in part to its "One Touch" design with separate buttons for shooting, playing back and erasing digital images.
"Ease of use is paramount in the design of our D-series digital cameras," said Naoki Tai, product manager, Olympus Imaging America Inc. "But ease-of-use alone isn't enough - we want to empower first-time digital camera users to do more than they imagined possible with their digital camera. The D-545's 3x optical zoom brings subjects closer, 4.0-megapixel image resolution provides crisp, colorful images at large print sizes, and 19 pre-programmed scene modes enable great results in hard-to-capture lighting."
Designed to Do More
The 3x optical zoom lens (38-114mm equivalent in 35mm photography
f2.8 - f4.9) combines with a 4x digital zoom to deliver a total
12x zoom so virtually no photo opportunity is out of reach. Super
macro mode makes it possible to focus in on details as tiny as
the date on the back of a penny, from as close as 0.8 inches.
The camera's 4.0-megapixel CCD image sensor combined with Olympus' exclusive TruePic TURBO™ Image Processor significantly enhances image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO allows the D-545 Zoom to capture information from all 4-million pixels with pixel "micro-smoothing" that delivers clearer and more color-accurate photos. This results in high quality prints that can be cropped and enlarged to 11 x 14 inches and larger.
The inclusion of 19 shooting modes, accessed via a rotating dial and menu button on the back of the camera, makes it easy to capture great images in a variety of lighting situations, such as Sunset, Portrait, and Night Scene. A QuickTime® Movie mode enables users to create short movies of events that can be emailed to family and friends. And a new frame integration function enables users to select various colorful, decorative borders for favorite pictures to print or email to friends.
Designed to be Approachable
The D-545 Zoom features an easy-to-use "One Touch"
design with individual buttons for shooting, reviewing and deleting
images conveniently located on the body of the camera so that
frequently used functions can be easily accessed. Macro mode,
Flash mode and a self-timer are located on an arrow pad at your
fingertips for quick use while setting up the perfect composition.
The camera's simple menu incorporates a new help guide with images
and brief descriptions of each function and shooting mode to
help users determine the settings that best suit their shooting
situation and purpose. And for added convenience, the D-545 Zoom
accepts readily available AA-size alkaline batteries. A battery-saving
sleep mode helps users maximize battery life.
OLYMPUS Master software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are searchable by date or keyword in the Calendar View. With one-click editing tools, such as red-eye reduction, images can be touched up before printing or emailing. Online support, templates and other user services are just a mouse-click away.
Connecting the D-545 Zoom to a computer is easy with the USB Auto Connect feature, which connects the camera directly via USB 2.0 cable to a computer and requires no software. And with the power of PictBridge technology, photos can be printed directly from the camera to any PictBridge-enabled printer, such as the Olympus P-10 Digital Photo Printer, without using a computer. Printing and sharing images has never been easier, and the P-10's photo lab-quality dye-sublimation printing produces archival-quality prints in rich color.
Delivering Style
The D-545 has a sleek, durable, lightweight body and a built-in
lens barrier. With its smooth edges and compact size of just
4.2"(W) x 2.2" (H) x 1.4" (D) and light weight
(4.9 ounces), the D-545 fits comfortably in your hand and in
your pocket.
Availability
The D-545 Zoom will be available in March 2005. It includes:
(2) AA Alkaline Batteries, USB Cable (Win/Mac), Wrist Strap,
Quick Start Guide, Quick Reference Guide, Basic Instruction Manual,
CD-ROM with OLYMPUS Master Software and Advanced Instruction
Manual, Warranty Card.
U.S. Pricing
D-545 Zoom Estimated Street Price: $199.99 (U.S.)
For more information, review units, product specifications and
high-resolution images of the D-545 Zoom, contact Michael Bourne,
Mullen Public Relations, 650-210-9857, michael.bourne@mullen.com,
or Chris Sluka, senior public relations manager, Olympus Imaging
America Inc., Two Corporate Center Dr., P.O. Box 9058 Melville,
NY 11747-9058, ph: (631) 844-5000 (800) 622-6372, Fax: (631)
844-5262 or the Olympus Web Site: http://www.olympusamerica.com.
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader,
designing and delivering award-winning products for consumer
and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:
· Digital and film cameras
· Professional SLR Imaging Systems
· Digital and Microcassette recorders
· Digital Music Players
· Personal Photo Printers
· Digital Print Kiosks
· Digital Video Projectors
· Digital Media
· Binoculars
Olympus Imaging America Inc. is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit www.olympusamerica.com.
CCD Imager - 4.0 Megapixel Effective4.0 Megapixel Gross1/ 2.5"
Type CCD
Lens - Olympus 6.3 -18.9mm lens (38 - 114mm equivalent in 35mm
photography), 6 lenses in 5 groups (including 3 aspherical elements)
Zoom - Seamless to 12x (3x optical and 4x digital combined)
Aperture Range - f2.8-f4.9
LCD - 1.8" color TFT (approximately 85,000 pixels)
Focusing System - TTL contrast detection
Focusing Ranges - Normal = 19.6" (0.5m) - InfinityMacro
= 7.9" (0.2m) - Infinity Super Macro Mode = 0.8" (20mm)
Focus Mode - iESP auto
Shutter Speeds - 1/2000 sec. - 15 sec.
ISO - Auto (50-250) (Equivalent)
Metering Mode - Digital ESP multi-pattern
White Balance System - IESP2 multi-pattern auto TTL, Pre-set
manual (Sunlight, Overcast, Tungsten and Fluorescent)
Exposure Compensation - +/- 2 EV in 1/3 EV steps
Recording Modes - Still Image: DCF Standard (JPEG, EXIF 2.21),
PIM IIIMovie Mode: DCF Standard (QuickTime motion JPEG)
Adjustable Resolutions - 2288 x 1712 JPEG (SHQ, HQ) 1600 x 1200
JPEG (SQ1)640 x 480 JPEG (SQ2)
Shooting Modes - Auto, Program-Auto, Scene modes (Portrait, Sports,
Landscape, Night Scene, Landscape + Portrait, Cuisine, Beach,
Snow, Candle, Fireworks, Indoor, Sunset, Behind Glass, Available
Light Portrait, Self Portrait, Night + Portrait) and Movie
Panorama - Up to 10 frames automatically stitchable with Olympus
Master software when using Olympus brand xD-Picture Card™
Sequential Shooting - 1.3fps, up to 7 shots
Shooting Edit Effects - Two in One
Movie Mode - QuickTime Movie®, 15/30 frames per second in
QVGA
Image Processing - TruePic TURBOTM
Pixel Mapping - Automatic Pixel Mapping (APM) available via menu
setting
Noise Reduction Mode - available at shutter speeds of 0.5 second
or longer set automatically in Night Scene mode
Image Playback - Still image: Index display (4/9/16), up to 5x
enlargement, Slide show, Scene rotation Movie: Normal, Reverse,
Frame-by-frame
Playback Edit Effects - Still Image: Black & White, Sepia,
Resize, Rotation, Frame integrationMovie: Normal Edit, Frame
Index
Direct Printing Options - PictBridge and DPOF
Flash - Built-in
Flash Modes - Auto (For low light and backlit conditions)Red-Eye
ReductionFill-In Off
Flash Working Range - Wide = 0.65'(0.2m)-12.1' (3.7m)Tele = 0.65'(0.2m)-6.9'
(2.1m)
Self-Timer - 12 seconds/Auto
Settings Memorization - On/Off (Hold changes/Reset to default
settings)
Date/Time Calendar - Simultaneous recording into image data,
Automatic up to the year 2099
Memory - 14MB (Internal)
Removable Media Card (Optional) - xD-Picture Card (16, 32, 64,
128, 256, 512MB and 1GB)
Outer Connectors - USB, DC input
Auto-Connect USB - USB 2.0 Full Speed
System Requirements - Windows 98/98SE, 2000PRO/ME/XP and Mac
OS 10.1 and higher
Operating Environment - Operation: 32°F - 104°F (0°C-
40°C) 30-90% humidityStorage: -4°F - 140°F (-20°C
- 60°C) 10-90% humidity
Power Supply - 2 x AA alkaline batteries (Included) CR-V3 Lithium
batteries (Optional)AC Power: E-7AU AC adapter (Optional)
Size - 4.2" W x 2.2" H x 1.4" D (106 x 56 x 36.2
mm) excluding protrusions
Weight - 4.9 oz (140g) without battery and media card
*Specifications and design are subject to change without any
notice or obligation on the part of the manufacturer.
All trademarks mentioned herein are the property of their respective
holder.
©2005 Olympus Imaging America Inc.
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