Valhalla, NY, February 8, 2005 - Fujifilm has a history of developing digital cameras that look as stunning as the pictures they take. Today, the company added to its fashionable digicam legacy with the introduction of the 5.1 MegaPixel FinePix Z1, a slim and stylish digital shooter that is the perfect accessory for a night out on the town.

The saying goes that one doesn't get a second chance to make a first impression. That shouldn't be a concern with the FinePix Z1 as its sleek and strong all-metal body is sure to draw attention. Available in two colors -- a deep, sophisticated black and a stunning brushed silver -- the FinePix Z1 is as trim as they come in the world of digicams, measuring a mere 18.6 millimeters thick - thinner than a deck of cards. This slenderness, which is possible thanks to a non-extending, refractive 3x optical zoom lens, allows the camera to stow easily in a pocket or small handbag for quick access when those special moments with friends occur.

Nighttime is the Right Time for Taking Pictures with the FinePix Z1
Taking pictures when out dancing or at dinner does present challenges to a digital camera, as many of these picture-worthy moments occur in very low light. Low light calls for higher, more light-sensitive ISO settings, which can lead to "noisy", grainy pictures or blurriness when a camera's shutter stays open in order to bring in more light.

The FinePix Z1 is up to the low light challenge thanks to a new technology developed by Fujifilm's skilled engineers. Called Real Photo Technology, this breakthrough links the
camera's 5th generation Super CCD HR sensor with a new, advanced RP Processor. The results are pictures taken at ISO settings as high as 800 (in full resolution) with reduced noise and extra sharpness. This higher sensitivity also enables higher shutter speeds, which helps minimizes blur.

Another benefit to the Real Photo Technology is speed of operation. The Fujifilm FinePix Z1, with its smooth and curvy bodylines, looks fast and it performs to type, going from off to on in an incredibly fast 0.6 second. Shutter lag, the time it takes for the camera to fire after depressing the shutter button, has been reduced to an almost negligible 1/100th of a second. The camera also has a high-speed shooting mode that speeds up the exposure and focusing processes, automating the capture of moving subjects and ensuring that even the most unexpected moments can be captured in famous Fujifilm color.

The FinePix Z1 has a sizable LCD (2.5 inches), great for sharing just-taken pictures with friends or family. LCDs were designed chiefly for the review of photos, but they have increasingly become the primary scene-framing tool of many consumers -- even though many lament over their performance in low-light situations. To combat this and improve low-light performance, the LCD of the FinePix Z1 has a gain-up function that improves the brightness and quality of the image in the LCD. With this feature FinePix Z1 picture-takers can preserve the mood of any scene, such as keeping the lights off when the birthday boy or girl blows out the candles.

Fujifilm also improved the toughness of the FinePix Z1's LCD by giving it a reinforced glass coating that is 35 times more resistant to scratches than previous models. This is a feature consumers have asked for in cameras without optical viewfinders, keeping it free from damage as the camera is repeatedly pulled from pockets and handbags.

Regarding the issue of LCD-only scene capture on the FinePix Z1, Ron Gazzola, Marketing Manager for Fujifilm's Digital Devices Division, commented, "Fujifilm U.S.A. conducted extensive consumer research concerning LCDs and our findings showed that with a palm-sized
camera, consumers feel comfortable framing their pictures solely with a LCD as long as the monitor is large, durable and performs well in low light. The advanced LCD of the FinePix Z1 has it all and should be an attractive feature on an already attractive camera."

Full specifications can be found below, but here are a few key facts about the FinePix Z1:
· Effective 5.1 MegaPixel
· 5th-Generation Super CCD HR
· Non-extending, refractive 3x optical zoom
· Large and bright 2.5" LCD with scratch-resistant coating
· Super-sleek flat design
· Real Photo Technology for low noise at ISOs as high as 800; fast shutter speeds prevent blur in low or natural light scenes
· 0.6-second boot-up time; shutter lag down to 1/100th second after AE/AF locked; High-Speed Shooting mode provides quicker auto exposure and focus lock for even faster operation
· June 2005 availability; manufacturer's suggested retail price (M.S.R.P.): $449.95

About Fujifilm

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs approximately 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

All product and company names herein may be trademarks of their registered owners.

FinePix Z1 Digital Camera Specifications*

Number of Effective Pixels - 5.1 Million Pixels
CCD Sensor - New Super CCD HR
Number of Recorded Pixels - 5.04 million 2592 x 1944 in standard 4:3 format
Image Processing Type - Fuifilm RP Processor
File Formats - JPEG, WAV, Motion JPEG
Recording Capacity with one 16MB xD-Picture Card (included): Still Image (in standard 4:3 format) Movie
5MP(F) 5MP(N) 5MP (3:2) 3MP 2MP 0.3MP 640x480 320x240
6 12 12 19 25 122 13 sec 26 sec
Lens - 10 elements in 8 groups with prism ( 2 asphericals)
Lens Focal Length (Rated) / (35mm Equiv.): Equivalent to 36-108mm on a 35mm camera
Aperture Range - F3.5 - F4.2
Optical Zoom - 3.0x Refractive Optical Compact Non Extending Zoom
Digital Zoom - 5.7X
Lens Adapters Available - None
Focus - Auto / Manual / Macro Auto Focus (Contrast Type)
Focusing Range - Normal Approx. 60 cm - infinity
Macro - Closeup 8cm (W) / 45cm (T) - 80 cm
Super Macro - Closeup: None
Focusing Operatio - Center point AF and shutter button pre-focus selection ability
Viewfinder - 2.5" TFT, reinforced scratch-resistant glass LCD Monitor Only; 115,000 pixels; 100% coverage
Light Metering (Photometry) - 64- zone TTL metering
Color Control Modes - Standard, Chrome (Vivid), B&W
Sensitivity - AUTO/ equivalent to ISO 64/100/200/400/800
Shutter Release Control - Press half way to set focus, all the way to release the shutter.
White Balance - Automatic, Manual (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Flash - Auto Flash ( CCD)· Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro· Effective range: 0.3~3.0m (W), 0.6~2.3m (T)
LCD Low Light Viewability Gain-up Brightness Mode - Yes
Auto Rotation Playback Mode Metadata rotation mode available from FinePix Viewer Software.
Camera Terminals - Combination USB 1.1 & USB 2.0 High-Speed, 5 volt power-input socket, Video-out (NTSC/PAL), Cradle connection terminal
Printing Interface - PictBridge, DPOF, and EXIF Print 2.2 Compatible
Power Source - NP-40 Li-ion rechargeable battery, NP-40 Charger/Cradle (included), Fujifilm AC-5V AC adapter (included)
Dimensions - 90 x 55 x 18.6mm
Weight - 4.6 oz
Start-up Speed - Approx. 0.6 Sec.
Shutter Lag Time - Approx 0.01 Sec. (after AE/AF locked)
Shooting Modes Auto, Preprogrammed Scene Position (SP), Macro, Movie
Preprogrammed Scene Modes (SP) - Sports, Portrait, Night Scene, Landscape, Natural Light
Frame to Frame Intervals - Without Flash Frame to Frame Speeds 1.1 Sec.
Movie Recording - 640 x 480 pixels continuous, 30 fps, AVI (Motion JPEG) with sound
Audio Recording Mode - 30 Sec Audio Voice Memo
Video Out NTSC and PAL Switchable
Playback Single frame (With max. 4.05 x playback zoom in standard 4:3 format), 9 multi frame
Cradle Technology Picture Cradle included with camera
Memory Type - xD Picture Card
Other Features - Voice Memo (30 sec.), Color Mode, Self-timer: approx 10 sec/2 sec. delay, 7 Language menu interface. Tripod Socket in Cradle only
Included Accessories - 16MB xD-Picture Card (16MB)USB CableA/V CableNP-40 Li-ion BatteryAC Power Adapter AC-5VWHand strapPicture CradleCD-ROM - FinePix Viewer ImageMixer VCD2 LE for FinePixUser Manual
Optional Accessories AC-5V AC AdapterxD-Picture Card (16MB to 1GB) TBDPCMCIA PC Card Adapter DPC-ADCompact Flash™ Card Adapter DPC-CFImage Memory Card Reader DPC-R1xD - Picture CardTM USB Drive DPC-UD1NP-40 rechargeable batteryFitted soft case SC-FXZ1 BlackFitted soft case SC-FXZ1 White
System Requirements Factory - installed USB portIBM PC/AT compatible computerCPU Pentium, 200MHz or higherWindows® 98, 98SE, 2000Pro., Me, XP HE/ProRAM of 256MB or more (Windows XP:128MB or more)450MB of free hard disk spaceCD-ROM driveMacintosh computerCPU of Power PCMac OSX 10.2.8 to 10.3.7RAM of 256MB or more400MB of free hard disk spaceCD-ROM drive


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